Marina Jirotka is Professor of Human Centred Computing at the University of Oxford. She leads a team focused on responsible innovation in a variety of advanced technologies - machine learning and AI, quantum technologies, social media technologies and the digital economy. Her work focuses on bringing a richer comprehension of socially organised work practices and interaction into the process of engineering technological systems. In particular her work is concerned with how new developments in machine learning and AI can be shaped to respect human agency, ensuring accountability of systems and the digital rights of individuals and communities. She is a leader in the discipline of Responsible Research and Innovation (RRI), a framework that uses anticipatory governance, reflection and stakeholder involvement to ameliorate the potential harms than can arise from computer-related technologies.