Skip to main content# From Controlled to Undisciplined Data: Estimating Causal Effects in the Era of Data Science Using a Potential Outcome Framework

# Abstract

# 1. Introduction

## 1.1. The Potential Outcomes framework is just one of the many popular approaches to causal inference:

# 2. The World of Data Science Is About Observational Data

# 3. The Design Phase of a Study

## 3.1. Define the experimental conditions and the potential outcomes.

## 3.2. Define the causal effect of interest.

## 3.3. How to construct an adequate comparison group.

# 4. Estimation

## 4.1. Bayesian methods for the imputation of the missing counterfactuals after the design phase is concluded.

## 4.2. Bayesian methods for joint estimation of the outcome and propensity score models and the feedback problem.

## 4.3. Bayesian methods to overcome violations of the positivity.

## 4.4. Bayesian and non-Bayesian methods that are model-free.

## 4.5. Bayesian and non-Bayesian methods to account for variable selection either in the propensity or in the outcome model.

# 5. The Perils and the Strengths of Machine Learning Methods in Causal Inference

## 5.1. Why off-the shelf machine learning techniques might not be appropriate for causal inference.

## 5.2. How machine learning methods can adapt to the goal of estimation of causal effects.

## 5.3. Cross-fertilization between machine learning and causal inference problems.

## 5.4. Open questions and problems that machine learning alone cannot handle.

# 6. Treatment Effect Heterogeneity: Is the Treatment Beneficial to Everyone?

# 7. Sensitivity Analysis

# 8. Discussion

**Acknowledgments**

# Disclosure Statement

# References

##### Connections

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Published onAug 31, 2021

From Controlled to Undisciplined Data: Estimating Causal Effects in the Era of Data Science Using a Potential Outcome Framework

This article discusses the fundamental principles of causal inference—the area of statistics that estimates the effect of specific occurrences, treatments, interventions, and exposures on a given outcome from experimental and observational data. We explain the key assumptions required to identify causal effects, and highlight the challenges associated with the use of observational data. We emphasize that experimental thinking is crucial in causal inference. The quality of the data (not necessarily the quantity), the study design, the degree to which the assumptions are met, and the rigor of the statistical analysis allow us to credibly infer causal effects. Although we advocate leveraging the use of big data and the application of machine learning (ML) algorithms for estimating causal effects, they are not a substitute for thoughtful study design. Concepts are illustrated via examples.

**Keywords:** causal inference, data science, potential outcomes, randomized control trials, observational studies, Bayesian modeling, machine learning

Questions about cause and effect are ubiquitous in our everyday lives:

Starting now, if I stop eating ice cream at night, how much weight will I lose in 3 months?

If I adopt a puppy, will the severity of my depression symptoms improve in one year?

If I give my patient new chemotherapy instead of the standard chemotherapy, how many more months will he/she live?

If my government implements stricter regulatory policies for air pollution, how much longer can I expect to live?

If my country or state had implemented a mask mandate 3 months ago to slow down the spread of COVID-19, how many lives would have been saved?

These are just a few situations ranging in complexity and importance where we would like to estimate the causal effect of a defined intervention

This article discusses the fundamental ideas of causal inference under a potential outcome framework (Neyman, 1923; D.B. Rubin, 1974, 1978) in relation to new data science developments. As statisticians, we focus on study design and estimation of causal effects of a specified, well-defined intervention

The article is divided into eight sections:

Sections 1 and 2 – which heuristically contrast randomized controlled experiments with observational studies.

Section 3 – the design phase of a study, including the illustration of the key assumptions required to define and identify a causal effect.

Section 4 – a nontechnical overview of common approaches for estimating a causal effect, focusing on Bayesian methods.

Section 5 – advantages and disadvantages of the most recent approaches for machine learning (ML) in causal inference.

Section 6 – recent methods for estimating heterogeneous causal effects.

Section 7 – a discussion of the critical role of sensitivity analysis to enhance the credibility of causal conclusions from observational data.

Section 8 – a concluding discussion outlining future research directions.

Before we present our panoramic view of the potential outcome framework for casual inference, we want to acknowledge that *causation* and *causality* are scientific areas that span many disciplines, including but not limited to statistics. Several approaches to causality have emerged and have become popular in the areas of computer, biomedical, and social sciences.

Although the focus of this article is on the potential outcome framework, we want to stress the importance of acknowledging the other approaches and viewpoints that exist in the general area of causality. A Google search on causality resulted in 45 books (https://www.goodreads.com/shelf/show/causality) of which fewer than 10 focus on statistical estimation of causal effects. Many of those books provide philosophical views of causal reasoning in the context of different disciplines and a comprehensive overview of causality as a discipline. Texts that discuss causal methods from the potential outcome perspective (even if they are not always exclusive) include Angrist & Pischke (2008), M.D. Hernán & Robins (2020), G. W. Imbens & Rubin (2015), Morgan & Winship, (2007, 2014), and Rosenbaum (2002, 2010). The Pearl (2000) and Pearl and Mackenzie (2018) approach to causality has become very popular in computer science (see for example Peters et al., 2017). In particular, the books by Pearl introduce the notion of causal graphs, which are graphical representations of causal models used to represent assumptions about potential causal relationships. These graphs represent assumptions regarding causal relationships as edges between nodes. In these instances, graphs are used to determine if data can identify causal effects and visually represent assumptions in causal models. The benefits of this approach are particularly evident when multiple variables could have causal relationships in a complex fashion (see also M. D. Hernán & Robins, 2020).

Other books cover the causality-philosophical meaningfulness of causation (Beebee et al., 2009; Cartwright, 2007; Halpern, 2016); deducing the causes of a given effect (Dawid et al., 2017); understanding the details of a causal mechanism (T. VanderWeele, 2015); or discovering or unveiling the causal structure (Glymour et al., 2014; Spirtes et al., 2001). Unfortunately, it is impossible to summarize all of these contributions in a single article.

For the type of studies we have encountered in our work in sociology, political science, economics, and environmental and health sciences, the typical setting is to estimate the causal effect of a pre-specified treatment or intervention

In this article, we provide a statistical view of the potential outcome framework for causal inference. We emphasize that there is a lot we can learn from the design of randomized controlled trials (RCTs) for estimating causal effects in the context of observational data. Furthermore, we will stress the importance of quantifying uncertainty around causal effects and how to conduct sensitivity analyses of causal conclusions with regard to violations of key assumptions.

Confounding bias is a key challenge when estimating causal effects from observational data. Let’s assume that we are conducting an observational study to estimate the causal effect of a new drug compared to an older drug to lower blood pressure. Because the study is observational, it is highly likely that people who took the new drug are systematically different from people who took the older drug with respect to their socioeconomic and health status. For example, it is possible that individuals with a higher income might have easier access to the new treatment and at the same time might be healthier than individuals with low income. Therefore, if we compare individuals taking the new drug to individuals taking the older drug without *adjusting* for income, we might conclude that the new drug is effective, when instead the difference we observe in blood pressure is due to individuals taking the new drug being richer and healthier to begin with.

For now, we can assume that a variable is a potential confounder if it is a pretreatment characteristic of the subjects (e.g., income) that is associated with the treatment (e.g., getting the new drug) and also associated with the outcome (e.g., blood pressure).1

In our second example we define the treatment and the outcome as follows:

Treatment – getting a dog

$W=1$ , not getting a dog$W=0$ Outcome – severe depression symptoms

$Y=1$ , mild depression symptoms$Y=0$ measured after the treatment assignment$W$

`Try our interactive timeline exploring whether adopting a puppy will improve the severity of depression symptoms in one year. `

Confounders could mask or *confound* the relation between

RCTs are the gold standard study design used to estimate causal effects. To assess the causal effect on survival of getting a new drug compared to a placebo, we could randomize half of the patients enrolled in our study. Half would receive the new drug (

Unfortunately, randomization is often not possible, either because there are ethical conflicts (such as exposure to environmental contaminants) or because it is challenging to implement. In the latter case, the most constraining factors are the time and monetary expense of data collection. Additional limitations of randomization include inclusion criteria that are too strict and cannot study large and representative populations (Athey & Imbens, 2017). Moreover, inclusion criteria usually focus on simplified interventions (e.g., randomization to a drug versus placebo) that do not mirror the complexity of real-world decision-making. While the credibility (*internal validity*) and ability to advance scientific discovery of RCTs is well accepted (e.g., 2019 Nobel Memorial Prize in Economic Sciences, Banerjee et al., 2015; Duflo et al., 2007), there are large classes of interventions and causal questions for which results that have a causal interpretation can only be gathered from observational data.

Fortunately, in this new era of data science, we have access to significant observational data. We can, for example, easily identify large and representative populations of cancer patients, and determine from medical records who received standard therapy or new therapy (or multiple concomitant therapies). Additionally, we can ascertain age, gender, behavioral variables, income, and health status before treatment assignment and assess cancer recurrence and survival (Arvold et al., 2014). However, because we *observe* who receives treatment instead of *randomizing* who receives treatment, the treated and untreated subpopulations are likely to be systematically different with respect to each of the potential confounders. Without adjusting for systematic differences between the treated and untreated populations, our inference on causal effects will be biased. Given the significant amounts of available data, it is tempting to use correlations observed in the data as evidence of causation; but strong correlation can lead to faulty conclusions when quantifying causal effects.

Figure 1 provides an example of confounding. Let’s assume we compare two samples: one that adopts a dog *before* they were assigned the treatment (

This is an example of what is known as Simpson’s paradox. Here the paradox occurs because people with severe depression symptoms before treatment assignment are more likely to adopt a dog. If we define by

The PO framework is rooted in the statistical work on randomized experiments by Fisher (1918, 1925) and Neyman (1923), extended by D. Rubin (1976) and D. B. Rubin (1974, 1977, 1978, 1990) and subsequently by others to apply to observational studies. This perspective was called *Rubin’s Causal Model* by Holland (1986) because it viewed causal inference as the result of missing data, and proposed explicit mathematical modeling of the assignment mechanism to reveal the observed data.

We begin this section by describing the key distinctions between an RCT and an observational study. Table 1 summarizes and contrasts the main differences between RCTs and observational studies, and includes guidance on how to conduct causal inference in the context of observational studies in the last column.

The appeal of the RCT is that the design phase of the study (e.g., units, treatment, and timing of the assignment mechanism) is clearly defined a priori before data collection, including how to measure the outcome. In this sense, the RCT design is always prospective: Treatment assignment randomization always occurs before the outcome is measured. A key feature of RCTs is that the probability of getting the treatment or the placebo, defined as the propensity score, is known – under the experimenter’s control – and it does not depend on unobserved characteristics of the study subjects. Randomization of treatment assignment is also fundamentally useful because it balances observed and unobserved covariates between the treated and control subjects. Once the design phase is concluded, the experimenter can proceed with the analysis phase, that is, estimating the causal effects based on a statistical analysis protocol that was preselected without looking at the information on the outcome. The separation between design and analysis is critical as it guarantees *objective* causal inference. In other words, it will prevent the experimenter from picking and choosing the estimation method that would lead to their preferred conclusion (D. B. Rubin, 2008).

In observational studies the treatment conditions and the timing of treatment assignment are observed after the data have been collected. The data are often collected for other purposes – not explicitly for the study. As a result, the researcher does not control the treatment assignment mechanism. Moreover, the lack of randomization means there is no guarantee that covariates are balanced between treatment groups, which could result in systematic differences between the treatment group and the control group. Traditionally, practitioners do not draw a clear distinction between the design and analysis phase when they analyze observational data. They estimate causal effects using regression models arbitrarily choosing covariates. This lacks the clear protocol of RCTs. To make objective causal inference from observational studies, we must address these challenges. Luckily, it is possible to achieve objective causal inferences from observational studies with careful design that approximates a hypothetical, randomized experiment. A carefully designed observational study can duplicate many appealing features of RCTs, and provide an objective inference on causal effects (M. A. Hernán & Robins, 2016; D. B. Rubin, 2007, 2008). In the context of causal inference, the design of an observational study involves at least three steps (presented following). These steps should be followed by an analysis phase where the estimation approach is defined according to a pre-specified protocol as in the RCT. The three steps in the design phase are:

define experimental conditions and potential outcomes (subsection 3.1);

define causal effect of interest, including assumptions for identifiability (subsection 3.2);

construct a comparison group (subsection 3.3).

The first step to address a causal question is to identify the conditions (actions, treatments, or exposure levels) required to assess causality. To define the causal effect of

We define a unit-level causal effect as the comparison between the potential outcome under treatment and the potential outcome under control. For example, the causal effect of

As we can see from Figure 2, the causal effect of interest is not a pre/post comparison of the depression symptoms for Amy (defined as

While difficult to estimate (e.g., Funk et al., 2011), ITEs inform treatment effect heterogeneity (e.g., Dahabreh et al., 2016) and facilitate decision making in individualized settings where an estimate of the causal effect averaged across all the subjects in the sample may not be very practical (e.g., J. Li et al., 2019). We will return to this issue in Section 5. The last column of Table 2 introduces the concept of summarizing individual causal effects across the population of interest. For example, we can summarize the unit-level causal effects by taking the average difference, or by taking the difference in median values of the

The fundamental challenge is that we will never observe a potential outcome under a condition other than the one that actually occurred, so that we will never observe an individual causal effect (see Table 3). Holland (1986) refers to this as the *fundamental problem of causal inference*. We typically refer to the missing potential outcome as the *counterfactual* and to the observed outcome as the *factual* outcome. Causal inference relies on the ability to predict the counterfactual outcome. It is important to note that methods used to predict or impute counterfactuals are different than off-the-shelf prediction or imputation often used for missing values. This is because we will never be able to find data where both potential outcomes

Data alone are not sufficient to predict the counterfactual outcome. We need to introduce several assumptions that essentially embed subject matter expert knowledge (Angrist & Pischke, 2008). This is why machine learning alone cannot resolve causal inference problems, an issue discussed further in Section 5. To identify a causal effect from the observed data, we have to make several assumptions.

**Assumption 1: Stable Unit Treatment Value Assumption (SUTVA)**. SUTVA, introduced and formalized in a series of papers by Rubin (see D. B. Rubin, 1980, 1986, 1990), requires that there is no interference and no hidden version of the treatment. No interference assumes that the potential outcomes of a unit

For example, epidemiological studies of the causal effects of nonpharmaceutical interventions (e.g., stay-at-home advisory) on the probability of getting COVID19 violate the assumption of no interference. This is because the individual level outcome (whether or not a subject is infected) depends on whether he/she complies with the stay-at-home advisory, but also on whether or not others in the same household also comply with the stay-at-home advisory.

Spillover effects are a violation of the no-interference assumption. These examples often occur when the observations are correlated in time or space. In our ice cream case study this assumption is likely to hold as it is reasonable to assume that the only person who benefits from weight loss is the person who stopped eating ice cream. SUTVA violations can be particularly challenging in air pollution regulation studies as pollution moves through space and presents a setting for interference. Intervening at one location (e.g., a pollution source) likely affects pollution and health across many locations, meaning that potential outcomes at a given location are probably functions of local interventions as well as interventions at other locations (Forastiere et al., 2020; Papadogeorgou et al., 2019). The condition of no hidden version of treatments requires that potential outcomes not be affected by *how* unit

Our ability to estimate the missing potential outcomes depends on the treatment assignment mechanism. That, is, it depends upon the probabilistic rule

**Assumption 2: No unmeasured confounding.** The assignment mechanism is unconfounded if:

The assumption allows us to provide a formal definition of a confounder. Although there is no consensus regarding a unique and formal definition, we adopt the one proposed by T. J. VanderWeele & Shpitser (2013): a preexposure covariate

Unconfoundedness is critical to estimate causal effects in observational studies. As *perfect doctor* (G. W. Imbens & Rubin, 2015) gives a drug to patients based on who benefits from the treatment (e.g.,

**Assumption 3: Overlap or positivity.** We define the propensity score for subject

In the depression/dog example, this may be violated if some people in the population of interest are allergic to dogs and therefore their probability of getting a dog is zero. In the clinical example, this hypothesis is commonly violated if a patient has a genetic mutation that prevents them from receiving the treatment being tested. Because the propensity score can be estimated from data, we can check if overlap holds. If for some units the estimated *strongly ignorable* (Rosenbaum & Rubin, 1983). Classic randomized experiments are special cases of strongly ignorable assignment mechanisms.

Once you have identified relevant potential confounders, and assuming they are sufficient for unconfoundedness to hold, the issue of confounding can be resolved by constructing an adequate comparison group. This is a crucial step in the design of an observational study. Our goal is to synthetically recreate a setting that is very similar to a randomized experiment, so the joint distribution of all the potential confounders is as similar as possible between the treatment and control groups (Ho et al., 2007; Stuart, 2010; Stuart & Rubin, 2008). For instance, let’s return to our example about Amy (in this case we drop the subscript *exactly* may not be feasible. A common approach to address this challenge is to use propensity scores (

So far we have only discussed what we are interested in estimating, the study design, and the problem of confounding. Now we will discuss how we estimate the causal effects. Being able to identify causal effects is a feature of the causal reasoning used in the potential outcome framework. Without including causal reasoning in the design phase you cannot recover the causal effect even with the most sophisticated machine learning or nonparametric methods (e.g., Mattei & Mealli, 2015).

Causal estimands such as

Within the model-based Bayesian framework for causal inference (D. B. Rubin, 1975, 1978), the

$(4.1) \ \ \ \ \ \ \ P(Y_{mis}|Y_{obs},X,W)\propto P(X,Y(1),Y(0)) P(W|X,Y(1),Y(0)),$

where *exchangeability* (de Finetti, 1963), there exists a parameter vector

$\begin{aligned} (4.2) \ \ \ \ \ \ \
P(Y(0), Y(1), W, X) &=& \int \prod_i P(Y_i(0),Y_i(1),W_i,X_i,\theta)p(\theta)~d\theta.\end{aligned}$

The posterior predictive distribution of the missing data,

Let

$\begin{aligned}
(4.4) \ \ \ \ \ \ \
P(Y_{mis}\mid Y_{obs}, W, X)
&\propto& \int \prod_i P(Y_i(0),Y_i(1)\mid X_i, \theta_{Y|X})p(\theta_{Y|X}) d \theta_{Y|X} \end{aligned}$

Equation (4.4) shows that, under ignorable treatment assignments, the potential outcome model needs to be specified

As such, it seems like propensity scores, which are central to balance the covariates in the design stage, do not affect Bayesian inference for causal effects under ignorability. However, as noted by D. B. Rubin (1985), for effective calibration of Bayesian inference of causal effects (i.e., good frequentist properties), good covariate balance is necessary (Ding & Li, 2019, see also). That is, if covariates are balanced between treatment groups, inference on causal effects derived from the estimation of the outcome model are robust and not very sensitive to model assumptions. Flexible semi- and non-parametric specifications of the outcome model can be found in literature including Bayesian Additive Regression Models (BART; Hahn et al., 2020; J. L. Hill, 2011) or Bayesian Cubic Splines (Chib & Greenberg, 2010).

Some Bayesian methods explicitly include the estimation of the propensity score in the causal effects’ estimation procedure. Some of these approaches involve the specification of a regression model for the outcome with the propensity score as a single regressor, arguing that this modeling task is simpler than specifying a model for the outcome conditional on the whole set of (high-dimensional) covariates (D. B. Rubin, 1985). This approach can be improved by adjusting for the residual covariance between

These are two-stage methods that separate design (estimation of the propensity score) from analysis. Some authors have proposed a single-step Bayesian approach to merge the two stages. For example, McCandless et al. (2009) proposed a joint modeling approach to estimate the outcomes and the propensity score in this setting. However C. M. Zigler et al. (2013) has shown that merging the two steps may induce the *feedback problem* if the parameters of the two models are a priori dependent. In this instance, the outcome information enters the estimation of the propensity score, contradicting ignorability, and can lead to a distorted estimate of the propensity scores and compromise estimates of causal effects. Consequently, these types of Bayesian models are not often used. Liao and Zigler (2020) considers how uncertainty associated with the design stage impacts estimation of causal effects in the analysis stage. Uncertainty in the design stage may stem from the propensity score estimation but also from how the propensity score is used. Liao and Zigler propose a procedure that obtains the posterior distribution of causal effects after marginalizing distributed over design-stage outputs.

To address violations of the positivity assumption Bayesian methods, including BART and splines, have also been developed. For example, Nethery et al. (2019) have recently developed a novel Bayesian framework to estimate population average causal effects with minor model dependence and appropriately large uncertainties in the presence of nonoverlap. In this approach, the tasks of estimating causal effects in the overlap and nonoverlap regions are delegated to two distinct models, suited to the degree of data in each region. In this case, tree ensembles are used to nonparametrically estimate individual causal effects in the overlap region, where the data can speak for themselves. In the nonoverlap region, where insufficient data support makes reliance on model specification necessary, individual causal effects are estimated by extrapolating trends from the overlap region via a spline model. The authors showed that their proposed approach has a good performance compared to approaches that perform estimation only in the area of overlap (J. Hill & Su, 2013; C. Zigler & Cefalu, 2017).

Estimation methods under ignorability that are model-free (i.e., matching, stratification, weighting) are usually frequentist and treat potential outcomes as fixed values instead of random variables (G. Imbens, 2004; G. W. Imbens & Rubin, 2015; Yao et al., 2020). Some authors have proposed quasi-Bayesian approaches that involve only the Bayesian estimation of the propensity score, and then estimate the causal effect via matching (An, 2010), stratification or weighting (Saarela et al., 2015). These approaches are not fully Bayesian in that they incorporate only the uncertainty in the propensity score estimation and not in the imputation of the missing potential outcomes. The frequentist methods have been improved by combining them with outcome regression adjustments (e.g., Abadie & Imbens, 2011). Robins and colleagues (e.g., Bang & Robins, 2005; Funk et al., 2011; Knaus, 2020; Lunceford & Davidian, 2004; Robins, 2000; Robins & Rotnitzky, 1995; Robins et al., 1995; Scharfstein et al., 1999) have proposed a class of double robust (DR) estimators that combine inverse probability weighting estimator (IPW) with an outcome regression. Interestingly, Gustafson (2012) casted DR estimator from a Bayesian perspective as a weighted average of a parametric model and a satured model for the outcome conditional on covariates, with weights that depend on how well the parametric model fits the data. As a result, it can also be viewed as a Bayesian model average estimator (Cefalu et al., 2016).

C. M. Zigler & Dominici (2014) proposed a Bayesian model averaging method to adjust for the uncertainty in the selection of the covariates in the propensity score model, extending Wang et al. (2012) (see also Wang et al., 2015). When the number of the potential confounders is larger than the number of observations, approaches for dimension reduction and penalization are required. The standard approaches (e.g., the LASSO) generally aim to predict the outcome, and are less suited for estimation of causal effects. Under standard penalization approaches, if a variable

We have presented approaches for the estimation of

On a high level, there are two broad categories of machine learning methods: unsupervised and supervised learning. Unsupervised learning (see Hastie et al., 2009) refers to those techniques used to draw inferences from data sets consisting of input data (e.g., features *machine learning* we will refer to these techniques), the predictors (i.e., covariates, features)

Since machine learning methods aim to estimate the conditional mean of an outcome

A key distinction between causal inference and machine learning is that the former focuses on estimation of the missing potential outcomes, average treatment effects, and/or other causal estimands, and machine learning focuses on prediction tasks. Therefore, machine learning could dismiss covariates with limited prediction importance while in causal inference, if these same covariates are correlated with the treatment assignment, they can be important confounders (Belloni et al., 2014a). As previously discussed, omitting covariates from the analysis that are highly correlated with the treatment can introduce substantial bias in the estimation of the causal effects even if their predicting power is weak. Another major difference is that machine learning methods are typically assessed on their out-of-sample predictive power. This approach has two major drawbacks in the context of causal inference. First, as pointed out by Athey and Imbens (2016), a fundamental difference between a prediction and the estimation of a causal effect is that in causal inference we can never observe the ground truth (e.g., in this context the counterfactual). That is, in our example, because Amy has adopted a dog, we will never be able to measure the severity of the Amy’s depression symptoms under the alternative hypothetical scenario where Amy did not adopt a dog. Therefore, standard approaches for quantifying the performance of machine learning algorithms cannot be implemented to assess the quality of prediction of the missing potential outcomes and therefore the causal effects (Gao et al., 2020). Second, in causal inference we must provide valid confidence intervals for the causal estimands of interest. This is required to make decisions regarding which treatment or treatment regime is best for a given unit or subset of units, and whether a treatment is worth implementing. Another limitation of machine learning techniques in causal inference is that they are developed, for the most part, in settings where the observations are independent and therefore have limited ability to handle data that is correlated in time and/or in space, such as time series, panel data, and spatially correlated processes. Additionally, most techniques are not able to handle specific structural restrictions suggested by subject-matter knowledge, such as monotonicity, exclusion restrictions, and endogeneity of some variables (Angrist & Pischke, 2008; Athey & Imbens, 2019).

Machine learning methods have been adapted to address causal inference. One popular approach is to redefine the optimization criteria, which typically are expressed as functions of the prediction errors, to prioritize issues arising in causal inference, such as the controlling for confounders and the discovering of treatment effect heterogeneity (Chernozhukov et al., 2017; Chernozhukov et al., 2018). For example, the causal tree method proposed by Athey and Imbens (2016) is based on a rework of the criterion function of classification and regression trees (Breiman et al., 1984)—originally aimed at minimizing the predictive error—to maximize the variation in the treatment effects and, in turn, discover the subgroups with the highest heterogeneity in the causal effects (further details are presented in Section 6). Typical regularizing algorithms used in machine learning, such as LASSO, elastic net, and ridge (Hastie et al., 2015), must prioritize confounding adjustment to avoid missing relevant covariates, as seen in Belloni et al. (2014b) and Belloni et al. (2014a) and discussed in Section 4.5. Additional research efforts are required to study the statistical properties of machine learning techniques, as in Wager and Athey (2018) and Athey et al. (2019) for random forests and Jeong and Rockova (2020) for BART. Treatment effect estimators based on causal random forests have been shown to be pointwise consistent and asymptotically normal, while estimators based on BART are asymptotically optimal. Both these asymptotic results hold true under a set of specific conditions that are not necessarily mild. However, research has shown that machine learning algorithms show promise when the hardest issues are resolved during design (Bargagli-Stoffi et al., 2019; Bargagli-Stoffi & Gnecco, 2020; Dorie et al., 2019; Hahn et al., 2019; Knaus et al., 2020). Specifically, it is critical to first identify a good control population, for example using propensity score matching as discussed earlier. After we have achieved this critically important task, then we can be confident that the assumptions of identifiability of causal effects are met. It is only at this stage that the machine learning techniques provide an excellent tool to predict the missing counterfactuals (e.g., Chernozhukov et al., 2018). However, it is important to keep in mind that performance will ultimately rely on the flexible parametrization that machine learning methods impose on the data, the plausibility of the unconfoundedness assumption, and the extent of the overlap in the distribution of the covariates (M. A. Hernán et al., 2019). Even in the presence of a high-dimensional set of covariates, the study design is important (D’Amour et al., 2017).

Several machine learning techniques have been adapted to improve traditional causal inference methods. These include approaches to regularization (the process of adding information to solve ill-posed problems or to prevent overfitting) that scale well to large data sets (Chang et al., 2018) and the related concept of sparsity (the idea that some variables may be dropped from the analysis without affecting the performance of estimation of causal effects). The use of model averaging and ensemble methods common in machine learning is a practice that is now exploited in causal inference (see Section 4) (Cefalu et al., 2016; Van der Laan & Rose, 2011).

Framing data analysis as an optimization problem has inspired the development of causal inference methods based on direct covariate balancing. For example, Zubizarreta (2015) which optimizes weights for each observation instead of trying to estimate the propensity score so that the covariate distribution is the same in the treatment and control group. Matrix completion methods were originally developed in machine learning for the imputation of the missing entries of a partially observed matrix (Candes & Recht, 2009; Recht, 2011). These methodologies can be used to improve causal inference methods for panel data and synthetic control methods (Abadie et al., 2010) in settings with large

However, even when adapted to treatment effect estimation, machine learning algorithms must be implemented with extreme caution when there are unresolved key issues surrounding the study design. For example:

The sample under study is not representative of the population about which we need or want to draw conclusions;

The number of potential confounders that are measured may not be sufficient: there is nothing in the data that tells us that unconfoundedness holds; causal effect estimation should be followed by a well-designed sensitivity analysis;

The presence of post-treatment variables that must be excluded (i.e., variables that can be affected by the treatment and are strong predictor of the outcome);

The lack of overlap (D’Amour et al., 2017; Nethery et al., 2019) in the distribution of the estimated propensity scores for the treated and untreated, demands the machine extrapolate beyond what is observed;

If interference is detected, causal estimands (direct and indirect - or spillover - effects) need to be redefined and different estimation strategies need to be implemented (Arpino & Mattei, 2016; Bargagli-Stoffi et al., 2020; Forastiere et al., 2020; Papadogeorgou et al., 2019; Tortú et al., 2020).

Even in settings where machine learning can accurately predict potential outcomes (Belloni et al., 2014a; Chernozhukov et al., 2017; Chernozhukov et al., 2018; Hahn et al., 2020; Wager & Athey, 2018), they cannot handle other problems such as missing outcomes (J. Hill, 2004; Mattei et al., 2014), (nonrandom) measurement error or misclassification of outcome or treatment (Funk & Landi, 2014; Imai & Yamamoto, 2010; Pierce & VanderWeele, 2012), censoring due to death of the outcome (Mattei & Mealli, 2007; D. B. Rubin, 2006), and disentangling different causal mechanisms (Baccini et al., 2017; Forastiere et al., 2018; Mattei & Mealli, 2011; T. VanderWeele, 2015).

Suppose we found statistically significant evidence that a new drug prolonged life expectancy on average for the population under study. Should we encourage anyone, regardless of their age, income, or other diseases to take this new drug? It is often highly desirable to characterize which subgroups of the population would benefit the most or the least from a treatment. These types of questions require us to analyze treatment effect heterogeneity based on pretreatment variables. There is extensive literature on assessing heterogeneity of causal effects that is based on estimating the conditional average treatment effect (CATE), which is defined as

Sensitivity analyses can be conducted to bound the magnitude of the causal effects as a function of the degree to which the assumptions are violated to evaluate the robustness of causal conclusions to violations of unverifiable assumptions (Ding & VanderWeele, 2016; G. W. Imbens & Rubin, 2015). Sensitivity analysis is different from model assessment or model diagnostic, because identifying assumptions, such as unconfoundedness, are intrinsically untestable: the observed data are uninformative about the distribution of

One type of sensitivity analysis is the so-called *placebo* or *negative control* (G. W. Imbens & Rubin, 2015). Here the goal is to identify a variable that cannot be affected by the treatment. This variable is then used as an outcome (say

Sometimes we can check the quality of an observational control group by exploiting useful comparisons. For example, we can have access to two different pools of controls and use them both to check robustness of results to the use of either one (Rosenbaum, 1987a). We can also assess the plausibility of unconfoundedness and the performance of methods for causal effects in observational studies by checking the extent to which we can reproduce experimental findings using observational data. For example, Dehejia and Wahba (2002) use data from the LaLonde (1986) evaluation of nonexperimental methods that combine the treated units from a randomized evaluation of the National Supported Work (NSW) Demonstration, a labor training program, with nonexperimental comparison units drawn from survey data sets. They show that estimates obtained with propensity score based estimators of the treatment effect are closer to the experimental benchmark estimate than other methods.

In addition to the challenge of adjusting for confounding bias, there is another key challenge that is often overlooked, and that is due to overadjustment. For example, controlling for posttreatment variables (such as mediators) will bias the estimation of the causal effects; see, for example, Ding and Miratrix (2015), Greenland et al. (1999), M. A. Hernán et al. (2004), D. B. Rubin (2008), Schisterman et al. (2009), and Shrier (2008). In addition, it is common to include as many covariates as possible to control for confounding bias; however, *M-bias* is a problem that may arise when the correct estimation of treatment effects requires that certain variables are not adjusted for (i.e., are simply neglected from inclusion in the model). The topic of over adjustment is also broadly discussed in the causal graphical models literature (see Pearl, 1995; Perkovic et al., 2017; Shpitser et al., 2010; T. J. VanderWeele & Shpitser, 2011).

This article has focused on the potential outcome framework as one of the many approaches to define and estimate the causal effects of a given intervention on an outcome. We have presented:

Thoughts regarding the central role of the study design when estimating causal effects (Table 1).

Why machine learning is not a substitute for a thoughtful study design, and that it cannot overcome data quality, missing confounders, interference, or extrapolation.

That machine learning algorithms can be very useful to estimate missing potential outcomes after issues related to study design have been resolved.

Machine learning algorithms show great promise in discovering de novo subpopulations with heterogeneous causal effects.

The importance of sensitivity analysis to assess how the conclusions are affected by deviations from identifying assumptions.

This review is focused on data science methods for *prospective* causal questions, that is, on assessing the causal effect of a particular, sometimes hypothetical, manipulation.

This is a different goal than that of causal discovery, which investigates the causal structure in the data, without starting with a specified causal model. To read more about causal discovery we refer you to Glymour et al. (2014), Mooij et al. (2016), and Spirtes and Zhang (2016).

We briefly outlined the Bayesian approach as one of the many statistical methods to estimate missing potential outcomes and the ATE. Alternative approaches such as those proposed by Fisher and Neyman are based on the randomization distribution of statistics induced by a classical randomized assignment mechanism (Fisher, 1937; Neyman, 1923) and their sampling distribution. The key feature of these approaches is that potential outcomes are treated as fixed but unknown, while the vector of treatment assignments, *p*-values, significance levels, unbiased estimation, confidence coverage, remain fundamental today (D. Rubin, 2010). However, we believe that the Bayesian thinking provides a straightforward approach to summarize the current state of knowledge in complex situations, to make informed decisions about which interventions look most promising for future application, and to properly quantify uncertainty around such decisions.

There are settings or instances where adjusting for measured covariates is not enough, that is, we cannot rule out dependence of the assignment mechanisms on the potential outcomes. In these *irregular* settings, another important area of research is relying on identification strategies that differ from strong ignorability, some of which are called quasi-experimental approaches. A natural experiment can be thought of as an observational study where treatment assignment, though not randomized, seems to resemble random assignment in that it is haphazard, not confounded by the typical attributes that determine treatment assignment in a particular empirical field (Zubizarreta et al., 2014). An example is instrumental variable (IV) methods (Angrist et al., 1996) where a variable, the instrument, plays the role of a randomly assigned incentive of treatment receipt and can be used to estimate treatment effect with a non-ignorable treatment assignment. For example, suppose we want to study the causal effect of an additional child on female labor supply; fertility decisions are typically *endogenous* and plausibly determined by observed and unobserved characteristics. Angrist and Evans (1998) used the sex of the first two children as an instrument for the decision to have a third child, and estimated the effect of having an additional child on a women’s employment status. Such strategies are very popular in socioeconomic applications. In addition, other examples include regression discontinuity designs (G. Imbens & Lemieux, 2008; F. Li et al., 2015), synthetic controls (Abadie et al., 2010), and their combinations (Arkhangelsky et al., 2019; Athey et al., 2018). These designs typically focus on narrow effects (e.g., of compliers, of units at the threshold) with high internal validity, that need to be extrapolated to people or the population we are interested in. These methods can also be improved using machine learning ideas (for making IV stronger, or using more lagged values in a nonparametric way) but they require subject-matter knowledge and a level of creativity that, at least now, machine learning does not have.

Another area of active research is how to extend or generalize results from an RCT to a larger population (Stuart et al., 2018). Hartman et al. (2015) spells out the assumptions for this generalization (Pearl & Bareinboim, 2011) and proposes an approach to estimate effects for the larger population.

There are other key areas of causal inference not covered in this article. These include mediation analysis (Huber, 2020; T. VanderWeele, 2015) and principal stratification (Frangakis & Rubin, 2002; Mealli & Mattei, 2012), both of which provide understanding of causal mechanisms and causal pathways. We have also contributed to the literature in these areas (e.g., Baccini et al., 2017; Forastiere et al., 2016; Mattei et al., 2013; Mattei et al., 2020; Mealli & Pacini, 2013; Mealli et al., 2016). These methods attempt to address questions such as: Why does having a dog reduce the level of severity of the symptoms of depression? Is it because they make you happier, or when you have a dog you are outside and exercising more, which helps depression, or that dogs help boost our immune systems? These questions are about exploring treatment effect heterogeneity with respect to post-treatment variables (e.g., spending more time outdoors as a consequence of walking the dog is a post-treatment variable). Questions regarding mediation require different tools from regression, matching, and machine learning prediction. In this new era of data science, where we have access to a deluge of data on pretreatment variables, complex treatments, post-treatment variables, and outcomes, this area of causality will become more prominent.

Can we envision a future where all these steps, characterizing the design and the analysis of observational data, and the unavoidable subject-matter knowledge, be translated into meta-data and automatized? Perhaps. But this is a challenge and there is still a lot of fascinating work ahead of us.

We sincerely thank Giorgio Gnecco, Kevin Josey, Leila Kamareddine, Alessandra Mattei and Xiao Wu and Lena Goodwin for providing feedback and editing the manuscript.

Funding was provided by the Health Effects Institute (HEI) grant 4953-RFA14-3/16-4, National Institute of Health (NIH) grants R01, R01ES026217, R01MD012769, R01 ES028033, 1R01AG060232-01A1, 1R01ES030616, 1R01AG066793, R01ES029950, the 2020 Starr Friedman Award, Sloan Foundation, EPA 83587201-0 and *Dipartimenti Eccellenti* 2018-2022 Italian Ministerial funds.

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